Lemann Lecture Series: Rap and the Brazilian Pop Music Tradition

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Event Date: 
September 12, 2017 - 2:00pm - 3:30pm
101 International Studies Building
910 S. Fifth St, Champaign

Lemann Institute Lecture Series - Fall 2017

Liv Sovik, Department of Communication
Universidade Federal do Rio de Janeiro

The Lemann Institute presents a lecture by Prof. Liv Sovik, entitled "Rap and the Brazilian Pop Music Tradition." Brazilian popular music, perhaps more than many music traditions, has long been a flagship for nationality. Controversies have formed around foreign influence on commodified popular music forms, the relationship between those forms and "the people," and music as a business enterprise. Rap, when it emerged on the Brazilian mainstream scene in the late 1990s, was seen as an adaptation of foreign cultural forms. This presentation argues that it has become part of the Brazilian popular music tradition and discusses how that happened and what changes it brought to that tradition.

Liv Sovik is a professor of Communication at the Universidade Federal do Rio de Janeiro. A graduate of Yale, she completed her doctorate at the University of São Paulo in 1994. She is the author of Aqui ninguém é branco (2009), which analyzes whiteness through prism of the Brazilian pop music tradition, and editor of the major collection of Stuart Hall's work in Portuguese, Da diáspora (2003).

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